My mission is simple: everyone deserves access to responsibly-made pieces that feel great. I want to make that possible while motivating you to make every moment count. 

8760 began with a personal struggle: finding high-quality activewear made responsibly without a hefty price tag. Even more, I wanted to stand by a brand that was women-owned, and I found that there were hardly any. So I had the idea of creating my own brand. This decision took about 2.5 years. I was so scared. I had never done anything like this, especially not alone. I eventually promised myself that I would try and even if it didn't work out, it would have been a great challenge that I overcame for myself.

In every year, there are 8,760 hours. It sounds like a lot, however we all know how quickly time flies. I spent far too many of them waiting for the “perfect” moment to start this brand. But eventually, I realized that waiting is just another form of indecision. I stopped worrying and started doing. I hope through 8760, I can inspire you to do the same.

Don’t wait for the perfect time to begin. That time is now. You have 8,760 hours this year—what are you waiting for?