Hi, I'm Lori
My mission is simple: what you choose to wear should make you feel good. I want to provide responsibly-made products that will last while motivating you to be your best self.
8760 was born from a personal struggle, I wanted activewear that balanced style, price, and purpose. When I couldn’t find it, I created it.
This isn’t just about clothing; it’s about taking ownership of your time—living intentionally.
Every year gives you 8,760 hours and how you use them is up to you. Don’t wait. These are your hours, your year, your legacy.
From Zero to 8760
Today, 8760 Is a growing brand with a mission to motivate you to live intentionally, every day.
May 2022
Just the beginning
8760 didn’t start with a business plan—it started with a question: Why wait for the 'perfect' time? Once I made the decision to start, I dove headfirst into the process, sampling pieces from many catalogs, negotiating with manufacturers, and even designing my own pieces through private label.
Every detail mattered, from the fabric to the fit, because I wanted to create something I could truly stand behind and wear myself. It was a long journey, but every hour spent was worth it. That was the first step toward 8760.
August 2023
Placed the first order of inventory
8760 started out with just seamless leggings and shorts. I wanted the brand to embody earthy tones, so our first drop featured two colors: Midnight Blue and Forest Green.
The Power Collection was crafted with recycled nylon and spandex—delivering the same flexibility and durability you love, with a smaller carbon footprint.
October 2023
Quiet Launch
Our first product photoshoot was on October 14, 2023. I quietly put the photos up on the website, ran a couple of social media ads, and hoped for the best. I was stepping into completely new territory, figuring things out as I went. From the $300 I spent on ads, I made one sale. And I was ecstatic. My website worked. People saw our photos. Instagram ads kind of worked. More than anything, I had taken the first real step, and that was enough to keep going.
November - February 2024
Slow Growth
Social media seemed to work, so I ran more advertisements. I took on content creation across various social media platforms. These led to some traffic to our website and underwhelming sales. I took a step away from social media and a hiatus on 8760.
May 2024
A Second Wind
I returned from a trip to South Korea, feeling inspired and ready to start again.
I got right to work with our manufacturer on our next collection.
September 2024
All-In
After months of curating the next collection, I placed our second inventory order—this time with timeless essentials in mind.
8760 is about living more intentionally, and for me, that means creating better options—pieces that are both stylish and made responsibly. This is just the beginning, and I hope to keep evolving 8760 into something even bigger.
Recycled Materials
We prioritize sustainable fabrics, using recycled materials wherever possible.
8,760 Hours
These are your hours, your year, your legacy. 8760 is a reminder to live intentionally.
Every moment counts.
Transparency
You deserve to know what you're paying for. From manufacturing costs to ethical production practices, we're committed to full transparency