Our mission is simple: Everyone deserves access to responsibly-made pieces that feel great. We want to make that possible while motivating you to make every moment count. 

8760 began with a personal struggle: finding high-quality, flattering activewear that didn’t come with a hefty price tag. Frustrated by the limited options, I realized I wasn’t alone. I wanted to create something better—not just for myself, but for everyone facing the same challenge, all while making a positive impact on the world.

In every year, there are 8,760 hours. I spent far too many of them waiting for the “perfect” moment to start this brand. But eventually, I realized that waiting is just another form of indecision. I stopped worrying and started doing.

Don’t wait for the perfect time to begin. That time is now. You have 8,760 hours this year—what are you waiting for?